Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
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Denny Hatch
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While the core business is comprised of dress shirts, ties and cuff links, the company now offers a full line of casual shirts, trousers, sports coats, suits and shoes. Also, at the end of last year, the company launched a business whereby a customer can “build a shirt” much like Detroit lets consumers “build a car.”
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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