Masters of Reinvention

Two huge issues had to be resolved. First, should Paul Fredrick MenStyle start a casual line? Second, should it have a serious Internet presence? After a series of long meetings, the answer to both questions was “yes.”

At the time, the company had a somewhat primitive Web site, but as Abbott says, “It’s difficult to survive today without a sophisticated presence on the Web.” After months of angst and an expenditure of $1 million, the Paul Fredrick Web site is now world class and accounts for about one-third of the company’s sales.