Masters of Reinvention

However, some serious decisions had to be made. Because of the casual dress revolution, Paul Fredrick’s revenues started slipping. The company had to do something. Caught up in the day-to-day operations of every facet of the business, Sacher had no time for strategic planning to deal with these tectonic changes in the marketplace. He offered the position of senior vice president of marketing to a good friend and neighbor in Allentown, PA — Allen Abbott, who had left Day-Timers and spent two years as a consultant.