Masters of Reinvention

Reinvention #4: From Dress-up to Dress-down

“After we cut back in Japan, another domino fell — the casual revolution,” Sacher notes. “We were a three-product business: shirts, ties and cuff links, with no casual wear, no sportswear, no tailored clothing. Our niche was dress business wear for men. Dress-down companies suddenly were in vogue, and kids out of college were going to interviews in jeans and T-shirts, and wearing khakis to weddings and bar mitzvahs. Unfortunately, for a long time, I was in denial regarding this trend.”