Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
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Denny Hatch
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By the mid-1990s, Japan represented 30 percent of Sacher’s business. He also began doing business with Mexico (but not on so grand a scale as in Japan). Other foreign business was marginal. The United Kingdom had high duty and shipping rates, and Germany had so many bureaucratic rules that Sacher didn’t want to touch it. Italians simply did not buy by mail.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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