Masters of Reinvention

Sacher met an English-speaking call center operator who was taking orders for body building machines, and they struck a deal to set up a Paul Fredrick inbound call center operation and customer care center. Prices were in dollars and billed via U.S. credit card companies where the transaction fees were low. Because America’s trade deficit with Japan was horrendous and the U.S. government was promoting exports to Japan, Sacher was able to negotiate a very good postage rate with the U.S. Postal Service. Orders were shipped from Fleetwood each day, trucked directly to JFK Airport and were in Japanese customers’ hands within 10 days after placing their orders. Best of all, the average Japanese order was twice the size of Paul Fredrick’s American customer base.