Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
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Denny Hatch
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“On top of that,” he continues, “credit card fees in Japan average 7 percent, versus a fraction of that here. I saw that if I took my catalog and translated it into Japanese, set up a call center in Tokyo and started taking orders, I could economically send individual orders to Japanese customers from this U.S. location.”
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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