Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
Using Abrams’ contacts, Sacher bought finished ties with a Paul Fredrick label sewn on them. Within a year, the tie business was so successful he started making his own Italian silk neckties. His ties cost half the price of the finished ties he had been buying.
About this time, he went to Providence, RI, and contracted for cuff links to be packaged in Paul Fredrick boxes and shipped to Fleetwood. Ties and cuff links were a deliciously high-margin business.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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