Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
The First Catalog
In 1990 Sacher created the first Paul Fredrick color catalog. He raided his father-in-law’s closet for neckties to be photographed on the shirts. The book was sent to his customer base, and he quickly discovered that his customers wanted neckties and cuff links along with the dress shirts.
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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