Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
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Denny Hatch
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Watts would’ve gone nuts in the era of dress-down Fridays, not to mention the dot-com culture of jeans and T-shirts. It drove Paul Fredrick Sacher a little nuts, too, but more about that later.
Watts once said: “You can’t pay too much for a suit or too little for a shirt.” He is not only long dead but also dead wrong. As a long-time customer of Paul Fredrick MenStyle, I know the pleasure of opening a shipment and slipping into a truly fine shirt, knotting just the right tie and leaving home feeling like a million bucks.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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