Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
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Denny Hatch
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Realizing he couldn’t do it all, Sacher looked around for help. In 1990, it arrived in the form of Ross Alaimo, manager of Abrams’ factory in New Jersey. Alaimo had come to this country from Sicily at the age of 17, and along the way, he became an accountant. He took over the day-to-day call center and pick-pack-ship operations, and became the financial controller. Today he remains as vice president of operations at Paul Fredrick.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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