Masters of Reinvention

Orders were forwarded from the answering service to a primitive ticker tape machine on the third floor of the factory, and Sacher got plenty of exercise running upstairs throughout the day to see if orders came in. Orders were shipped within 48 hours, and he included a simple 81⁄2-by-11-inch, two-fold self-mailer — dark blue printing on light blue background with a drawing of a shirt and tie — as his catalog/reorder insert. And he used this flier to mail his housefile.