Masters of Reinvention

Factory direct to you. No expensive menswear store markup. An Exceptional Value at $29. Two Shirts for $55. And if your selection does not meet your expectation, you may return it to us in good condition, and we will refund your original costs.

Because he couldn’t afford photography, Sacher used drawings just as the Zieglers did with their first shirt ad and John Peterman with his signature cowboy duster. The customer could order by phone or mail. All phone orders went to a local answering service because, as Sacher said, “At the time, the entire Paul Fredrick company was just me.”