Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
So following in the tradition of Lillian Vernon, Richard Thalheimer of The Sharper Image, Mel and Patricia Ziegler of Banana Republic, and John Peterman of The J. Peterman Co., Sacher began with a series of weekly space ads. His were in The Wall Street Journal, and he offered “the Finest Dress Shirts Made in America.” Sacher named his company Paul Fredrick Shirt Co., encompassing his first and middle names. The ad offer stated:
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 AllNext »
- Companies:
- Paul Fredrick
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
Related Content
Comments
