Masters of Reinvention
Continual change keeps Paul Fredrick MenStyle at the top of its game
Reinvention #2: From CMT to Cataloger
Sacher decided that instead of dealing with stores and selling shirts at a discount, he would do far better selling factory-direct to the end consumers at full price.
“It was like investing in the stock market,” Sacher says. “A portfolio with 100 stocks is safer than one with four stocks.”
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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