Content and Context Matter for Mobile SEO

The rise of mobile devices as the default interface for social media platforms offers merchants numerous opportunities to reach their most mobile — and often youngest — customers. Mobile is now consumers primary point of contact with brands. Close to two-thirds of all minutes spent with retail brands now occur on mobile devices, according to comScore. Furthermore, for a third of millennials aged 18 to 24, mobile is the only online touchpoint used for shopping.