Content and Context Matter for Mobile SEO

4. Mobile-friendly outposts: If a merchant’s main e-commerce site is generating strong traffic from mobile search, its social sites and marketplace listings will also reap the benefits from this as they'll see higher traffic rankings and conversions as well. Major players such as Facebook and eBay are mobile optimized to the hilt, and can give merchants a leg up in visibility with investment in marketplace listings, social sharing tools and fresh content on brand outposts.