Content and Context Matter for Mobile SEO

Google’s mobile-friendly algorithm change served as a wake-up call last month for merchants who have yet to make their sites fully optimized for small screens.

While it remains to be seen if Google's latest update will live up to its “Mobilegeddon” moniker, the change is already impacting the rankings for some retailers. Much of the advice offered to merchants of late has understandably focused on offsetting any negative impact of the change by finding ways to improve the mobile mechanics of their sites.