Cataloger Spotlight: Content Beats Promotion for Swiss Colony’s E-mail Campaigns
Additionally, the Internet team coordinates with the brand team to determine whether an e-mail requires a new landing page or if it can be directed to an existing category page.
From there, Moon’s Internet team uploads both the list and creative to Vertical Response, the company’s e-mail delivery provider. Vertical Response manages relationships with e-mail service providers such as Yahoo! and MSN, and runs Swiss Colony’s list against opt-outs.
- Companies:
- Swiss Colony Inc.
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