Cataloger Spotlight: Content Beats Promotion for Swiss Colony’s E-mail Campaigns

The team then develops a list from the appropriate catalog’s housefile. Swiss Colony maintains its own data warehouse and executes all segmentation for each campaign. Although none of the brands uses personalization in any e-mails, Moon says he regularly segments based on recency, product affinity and average order value. A typical e-mail campaign goes to some 200,000 customers.