Content Beats Promotion for Swiss Colony’s E-mail

By Matt Griffin

Aside from its namesake food gifts catalog, Swiss Colony's catalogs include Seventh Avenue (home furnishings, clothing, jewelry), Midnight Velvet (budget jewelry and gifts), The Tender Filet (gourmet foods) and Ashro (Afro-centric women’s apparel), among others.

Designed to develop good relationships between Swiss Colony and its customers, the process of putting campaigns together for 10 of its 11 titles involves creation and execution by three distinct teams, according to Steve Moon, senior Internet marketing analyst at Integrated Marketing Solutions, Swiss Colony’s marketing arm that operates as a separate company.