Contact Data Quality and Retail Organizations: Current Perceptions, Cleansing Practices and Accuracy Levels
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
As for maintaining and improving data quality, respondents stated that they currently manage quality contact data through staff training, software tools and staff measurement. Retailers are also measuring the accuracy of their contact data: 62 percent are using email verification and 51 percent are using point-of-capture address verification.
0 Comments
View Comments
- Companies:
- Experian
- QAS, an Experian Co.
- Places:
- U.S.
Related Content
Comments