Contact Data Quality and Retail Organizations: Current Perceptions, Cleansing Practices and Accuracy Levels
Data Quality Stewardship
According to those surveyed, the main department responsible for the cleansing of contact data is IT. Only 21 percent responded that multiple departments share this responsibility. This finding is surprising, since Experian QAS has found that more and more often, data quality is a cross-departmental initiative. Involving multiple stakeholders in selecting a data quality solution is typically the most effective way to impact long-term data quality results.
- Companies:
- Experian
- QAS, an Experian Co.
- Places:
- U.S.
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