Contact Data Quality and Retail Organizations: Current Perceptions, Cleansing Practices and Accuracy Levels
Contact Data Inaccuracies Persist
Despite the strong investment in data quality mentioned previously, retailers still find their databases riddled with errors. Of those surveyed, 55 percent stated that at least 6 percent or more of their database contains inaccurate or missing contact data. The top data errors reported were incomplete or missing data, followed by outdated information and incorrect information.
- Companies:
- Experian
- QAS, an Experian Co.
- Places:
- U.S.
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