Contact Data Quality and Retail Organizations: Current Perceptions, Cleansing Practices and Accuracy Levels
This isn't surprising when reviewing the reasons that retailers maintain contact data quality. According to the survey respondents, the primary reasons for maintaining quality contact records are to save costs, enhance customer satisfaction and increase efficiency.
Contact data impacts a retailer’s ability to deliver product. Additionally, it greatly affects customer analytics, which are used by retailers to enhance marketing efforts and improve upsell and cross-sell opportunities.
- Companies:
- Experian
- QAS, an Experian Co.
- Places:
- U.S.
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