Contact Data Quality and Retail Organizations: Current Perceptions, Cleansing Practices and Accuracy Levels
Contact data quality plays an important role in the retail market as it touches every part of the business, from package delivery to decisions around new store locations. But when contact data is managed incorrectly, costs are wasted and customer relationships are damaged.
To take a pulse check on the industry, Experian QAS conducted a survey in August 2010 to look at contact data perceptions, cleansing practices and accuracy levels. This report reviews current thoughts on contact data quality and includes advice on how to clean and maintain retail databases.
- Companies:
- Experian
- QAS, an Experian Co.
- Places:
- U.S.
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