Contact Centers: Gain Greater Insight Into Customers’ Shopping Experiences

But the benefits can be substantial, she continues. “CEM is a strong revenue-enhancer. Companies doing it have recorded increased customer retention and average order values, because they’ve made the process of ordering more appealing to customers. I hear this a lot: ‘I lose less customers now.’ Plus,” Emenecker notes, “it helps merchants know how they can get more sales out of their existing customers, how to cross-sell and upsell effectively.”