Consumers consider your site just one of the bunch; here’s what to do about that

By Amy Africa

6. Active average user session. Most statistical packages don’t have this number, so you have to calculate it on your own. Average user session is the average length of time that people stay on your site. An active average user session is the length of time that people stay on your site in an active capacity. You figure it out by taking the average user session and dividing it by the number of drills.