E-commerce Insights: Don’t Waffle Around With Your Web Site
Consumers consider your site just one of the bunch; here’s what to do about that
5. Bounce rate. How many visitors come to your site and leave immediately? In other words, what percentage of people coming to your site are completely useless to you and/or don’t see what they’re looking for on the initial entry page?
Three of the best absolutes in this business come from knowing how much traffic you’re getting, what percentage of it’s direct/no-referrer traffic (as opposed to coming from affiliates and search engines) and how much of that traffic is sticking.
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