Consumers consider your site just one of the bunch; here’s what to do about that

By Amy Africa

4. Days to sale. How many of your users are repeat visitors, and how long does it take for them to come back? Figure out those numbers and your thrust and trigger e-mail programs will go through the roof. How so? It’s been repeatedly proven that there’s a direct correlation between the number of days it takes a user to make a sale and the amount of contacts they received during that period.