Consumers consider your site just one of the bunch; here’s what to do about that

By Amy Africa

2. How many people are adopting to a cart (or a form) as a percentage? Very few look at this, yet it’s one of the most helpful pieces of data there is. If not enough people put stuff in their carts, you may have a pipeline problem. These days, most companies get more than enough traffic; they just don’t know how to effectively convert it.