E-commerce Insights: Don’t Waffle Around With Your Web Site
Consumers consider your site just one of the bunch; here’s what to do about that
How Do I Learn the Absolutes?
First, look closely at your stats. There’s no better way to find out what your users like and don’t like about your site than to look closely at your data.
Second, sites like MarketingSherpa.com, WilsonWeb.com and MarketingExperiments.com, or the blog at FutureNowInc.com, have many case studies and ideas about what’s working online. Look to them regularly to find out what others are testing; apply what’s applicable to your business.
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