Consumers consider your site just one of the bunch; here’s what to do about that

By Amy Africa

If people spend 10 minutes on your site and look at 120 pages, that means they’re looking at each page for about five seconds, which is a great indication of a severe navigational problem.

Remember, the more black (read: rules and structure) you have in your Web business, the more black you’ll have on your bottom line. I absolutely guarantee it.