E-commerce Insights: Don’t Waffle Around With Your Web Site
Consumers consider your site just one of the bunch; here’s what to do about that
The Internet isn’t pink, and it’s certainly not gray. It’s pure black and white.
Users want Web sites to be like grocery stores: It doesn’t matter which supermarket you go to in the U.S. — whether it’s a Piggly Wiggly in South Carolina, Safeway in Seattle or Shop ’n Save in Maine — you know milk will be near the eggs, flour close to the sugar and the bananas in the vicinity of the apples. You don’t expect ice cream in the dog food aisle or pickles sandwiched between puppy chow and cat litter.
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