Consumer Reviews Sway Purchase Decisions

* 83 percent said online product evaluations and reviews had at least some level of influence on their purchasing decisions;

* 70 percent said they seek information online for a particular brand of goods and services, with travel/recreation/leisure at the top of the list of services most researched (82 percent), followed by electronic goods (80 percent); household products/services (66 percent); clothing, automotive (both at 55 percent); personal care (40 percent) and food (24 percent);