Consumer Praise Lessens for Marketers’ Web Sites

* “Excellent” scores for the “unique product not found elsewhere” category dropped from 53 percent two years ago to 48 percent this year;

* 60 percent of the respondents found multichannel Web sites well laid out and easy to shop, a 28 percent decrease from 2004;

* 58 percent said multichannel Web sites offer a reliable and accurate product search option, down from 86 percent in 2004;