6 Tips for Selling a Distressed Business


6. Stay focused. Even though you're looking to sell your business, it's vitally important that you ensure all your efforts are focused on running the business. It can be difficult to avoid pulling back from everyday tasks to put effort into the sale, but it's essential to stay committed to the day-to-day responsibilities of running the business. Show buyers that the business has a future, even if it's distressed. Staying focused on your business will help you maintain that confidence and keep yourself and your employees fully engaged. Your efforts may even yield rewards in business performance, which can be an added bonus for when buyers come knocking.