6 Tips for Selling a Distressed Business


5. Maintain confidentiality. It's important to keep quiet about selling your business. Spreading the word freely in hopes that someone will come along and make you an offer is a long shot. That may happen, but in reality that method often spooks employees, clients and vendors, who then start looking for a new employer or partner. As mentioned before, your employees and pre-existing relationships with clients and vendors are attractive assets of your business. It's important to keep those intact. Also consider the benefit of working with an experienced business broker who can help safeguard the confidentiality of your business.