6 Tips for Selling a Distressed Business


3. Price your business to sell. While it's important not to undervalue your business — distressed or not — there's no sense in touting false bravado either. Be honest with buyers; they'll likely know what a fair price looks like. Given your situation, consider pricing it at the lower end of reasonable. It may be counterintuitive, but a low price can potentially attract several buyers and keep the price and terms at a higher level. A third-party business valuation with preapproval from a bank is also recommended to gain an accurate picture of your business’s worth.