6 Tips for Selling a Distressed Business


2. Identify synergies. It's important to uncover the synergistic value of your business. Your business is failing as a stand-alone entity. However, if your business was folded into another operation, what might the value of that business be to the new owners? Would the business be immediately accretive to the new owner? Despite many synergies, will the business still lose money or barely break even? Some of these questions may be hard to answer until an actual buyer shows up, but an experienced intermediary can help you think through various scenarios so that you can determine the various price, terms and deal structures.