Print Alternatives: Can't Afford Catalogs Anymore?

Small Fliers, Narrower Focus
CS: What about mailing small fliers, maybe with a narrow product focus or targeted theme?

McINTYRE: Fliers can work extremely well if they’re sale or clearance mailers enclosed in outgoing orders.

You can really pack in the product density, and there’s no postage. But I haven’t seen fliers of any kind work profitably as self-mailers for catalogers.