Print Alternatives: Can't Afford Catalogs Anymore?

Bouncebacks, Fliers Effective
CS: Do bounceback offers work? Can they generate additional noncatalog revenue even though the customer just ordered?

LETT: Absolutely. This is something you can do immediately with very little lead time. Place a coupon for $5 or $10 off your next offer in all outgoing packages. Make certain the coupon is the first thing customers see when they open the carton. Bounceback offers are an effective way of generating repeat orders from satisfied, recent Web and catalog buyers.