Print Alternatives: Can't Afford Catalogs Anymore?

Plus, when cutting pages from your regular catalog to create a prospecting book, try to get a separate product sales report that shows what products prospects are buying. Their buying patterns are probably different from your regular customers.

When you cut products, cut from the lowest sellers to the highest, then compute lost sales on the products you’re omitting when forecasting your plan. Also, increase page density on your midselling products.