Print Alternatives: Can't Afford Catalogs Anymore?

But don’t go too small on a prospecting book. I’ve seen a 124-page catalog do well with a 60-page prospecting version, and a 60-page catalog do well with a 32-page prospecting version. I advise steering clear of 16-page and 12-page books, however. And prospecting books don’t work for everyone, so you have to be careful.