Print Alternatives: Can't Afford Catalogs Anymore?

Best-Seller Books
CS: What about mailing a catalog with just a fraction of the pages of your regular catalog, one that sells just your top-selling products so you save on paper and postage?

McINTYRE: Smaller page count catalogs can work if they’re filled with just best-sellers. But these typically only work if mailed to prospects. Existing buyers often have already bought your best-sellers, so they respond better to a wider product offering.