Print Alternatives: Can't Afford Catalogs Anymore?

Postcards are typically ineffective when mailed to prospects. They should be used in addition to scheduled catalog mailings, not in lieu of them.

SUSAN McINTYRE: I’ll add to that: I’ve seen two options that work. One, postcards can work if they extend the time limit on the offer from the prior catalog. Two, they also can work if they offer a really great deal that you don’t offer anywhere else. But yes, Steve, typically both only work to buyers, not prospects.