Print Alternatives: Can't Afford Catalogs Anymore?

Another 10 percent to 20 percent of these results should be allocated to outside rented lists (this varies based on how much prospecting a company is doing).

McINTYRE: One cataloger I know sells to sophisticated, techie consumers — just the folks who “don’t need a catalog” to stimulate sales. This cataloger is also very good at search engine optimization, pay per click, e-mail — all the right things to drive Web sales.