Print Alternatives: Can't Afford Catalogs Anymore?

Be willing to pay a commission for add-on sales. You’ll be surprised how much incremental revenue you can generate from your own call-center employees.

CS: What’s the top print choice for driving Web sales?

LETT: No doubt, the catalog remains the largest single driver of traffic to the Web. Every time we do a matchback, 50 percent to 75 percent of the Internet results are allocated to the housefile.