Print Alternatives: Can't Afford Catalogs Anymore?

More Sales, Less Mail?
CS: How can catalogers generate additional sales without mailing more catalogs, postcards or fliers?

LETT: Use your call center. Empower your telephone sales reps to make offers to customers while they have them on the phone. A high percentage of all catalog orders still result in a phone call to your call center. Give the call center more than one offer from which to select, and let your telephone reps select the offer they feel is most appropriate for each particular caller.