Omaha Steaks: Focus on Fulfillment

Second, it can offer customers a no-back-order policy that guarantees the items they order will be in stock.

“It’s not like we’re an apparel company that’s ordered a certain amount of T-shirts from Hong Kong, and when the supply runs out we can’t sell them,” Simon says.

In the rare instances when an item isn’t available, he says, the company either manufactures the item or substitutes a better one. The company ensures not only the availability, but also the quality of its meat from when it arrives at the plant until it gets to the customer.